Going Viral

"Never gonna give you up, never gonna let you down, never gonna run around and desert you, never gonna make you cry, never gonna say goodbye, never gonna tell a lie and hurt you...."

You know this song...you're already singing along!



"Thanks to a very common Internet prank called Rickrolling, the music video for singer Rick Astley's 1987 song 'Never Gonna Give You Up' is one of the most viewed viral videos ever. Rickrolling is a simple prank—the prankster convinces his or her victim to click a link, telling them it's going to be one thing (like a funny video, an interesting news story, or whatever might interest the victim). But when the prank's victim clicks the link, they are taken to the music video for "Never Gonna Give You Up." That person has just been 'Rickroll'd.'" (From http://humor.about.com/od/bestofthebest/tp/top_20_viral_videos.htm)

No doubt you may remember being "Rickroll'd" or Susan Boyle, or The Evolution of Dance.  Most viral videos you probably don't remember, though, despite the joy they brought to you and your friends that dreary afternoon in your cube. I love this quote from our Southbrook Pastor, Rob Singleton:

"...once those things kind of burn bright and hit their peak, they burn out...they fizzle out. They're here today and gone tomorrow. They don't make much difference. I'm fascinated on the other hand why things like 12 ordinary, blue-collared men 2,000 years ago can hang out with a street preacher, who is the Son of God, for three years, see incredible things happen, then can fan out and change the world to the tune where 2 billion people today call themselves Christians....that's a viral thing to beat all viral things." (From "The Woman at the Well", November 22, 2009)

I love that the name of Jesus went viral when there was no internet, no telephone, no radio, no airplanes, no international postal service, no printing press.  And it endures, as Truth does.  

"For the Lord is good and his love endures forever; his faithfulness continues through all generations." Psalm 100:5